How can a custom email help your business?
As the saying goes "You have only one chance to make a frist good impression" You can Everyone can easily create an email and send out messages to anyone, so a professional email conveys more trust. For professional email, businesses need a domain that corresponds to the name of the company to strengthen their brand and establish credibility. With that in mind, here is how using a business domain for your email will play a huge part in establishing your business’s credibility and improving its brand image.
Increases a business’s perception of professionalism.
Your email address helps clients get in touch with you, so most likely, this contact information is the first thing they will seek out. That means it’s a core part of your brand. To build credibility with a potential customer, using a business domain email address is a basic requirement if you want your company to come off as professional. Receiving email from yourbusinessname12@gmail.com instead of info@yourbusinessname.com doesn’t seem quite trustworthy, right? It’s hard to tell if that’s a serious business or some side hassle. When dealing with customers and especially partners, using business email gives the impression that you take your business seriously and have a suitable communication channel developed for that too. According to the GoDaddy study, 75% of prospective buyers believe that having a business domain that matches the business’s website is important to build trust with them. What is more, if you have email marketing in place, a professional email is a must when you are communicating with prospective clients.
Additional benefits to the marketing efforts
The business domain serves as one of the primary elements of your brand identity. In particular, in the case of email marketing, your email address always comes into sight, which is additional advertising for the brand name. Getting your business name in front of many new people is essential for building brand identity. It’s your most powerful branding tool, so it’s unreasonable to miss out on the chance to include your business name in your email address. According to the study, approximately 90% of customers in the USA want to receive promotional emails from companies on a regular basis. So, having a professional email address will ensure trust in customers to open your promotional email.
Ensures data security.
It's a known fact that free email services have constant hacking and malware problems. By avoiding using free email accounts for your business, you can choose where your email data is stored and avoid any issues before they occur. Your own hosted domain has proper security measures in place and thus is suitable to be used for confidential operations of a business. Customers will also consider these factors in the process of entrusting their email and personal information to your business. Using a professional email address will give them a sense of security while contacting you via this communication channel.
Builds strong and consistent relationships with customers.
Keeping in touch with your customers is critical to develop a long-lasting relationship with them. A professional email is one way to stay in touch with your clients. To make it enjoyable, you have to make the experience of working with the business much more personal. Personalization in emails will help your business build an emotional connection with your clients. Sending out professional emails with relatable content will motivate customers to engage more with your business. It is critical to start a conversation with them via professional email address in order to strengthen their relationship with businesses.
All of the above
Now you clearly understand why having a professional email address is important for your company to be seen as credible. If you’re trying to build a brand identity for your business, every detail is important. Email is one of the most common forms of communication with clients, and a professional email address creates trustworthiness.
